How to Monetize You Belong Here for your Creative Business
Let’s talk about business ideas. Particularly the ones that come to you when you were least expecting them.
Do you recall that time you came across a webinar, business book, online course, or social media account and thought, “wait a minute, I could totally do this too!”?
OMG, what an exciting moment!
After many, many years of navigating the business world, I can confirm that launching (and growing) a new venture is one of the most exciting things that can happen to a creative person.
Suddenly, there’s no limit to the amount of wild (and unsolicited) ideas that come your way:
From new services
To innovative products
New projects and content
Or even a whole course
Everything feels just right. Your mind is in accomplishing mode, your energy is at an all-time high, and you just can’t wait to execute every single item on your to-do list.
If you ask me, this flow of ideas, direction, and clarity feels like the joy you feel when the instructions to put together Ikea furniture are SO easy, you’ve done it in less time than you expected!
And much like when you’re in the furniture construction flow, when you launch a new business venture you feel, quite literally, that anything is possible. Your vision is so clear, so rich, and authentic, that all of a sudden, changing the world and your community through your work doesn’t seem weird or impossible. In fact, the possibility is exactly what energizes you, what compels you to jump out of bed every morning.
But then, the first challenge arises.
A few months into the project, you realize there are more moving pieces to your incipient business than what you originally considered. Yes, you might be full of ideas, but at some point, you realize that it’s impossible to execute them all —there are just too many!
And not only that. Your original intention might have been to put your creativity on the front line, to bring dreams to life while nurturing a passion, but one crowded Monday morning you discover the ‘operational’ side of your business is sucking your soul dry… and it makes sense.
After all, you are spending most of your awake hours creating content, strategizing your marketing outreach, training your team, and essentially, becoming a competent business technician. Where’s the passion in that?
Naturally, you feel betrayed. No one told you that living out of your passion implied so much work!
And if that wasn’t enough, bills also start to add up. Slowly (but oh, so steadily!), rental venues, pricey equipment and tiny, everyday expenses (2 pm lattes, anyone?) start to take a toll on both your wallet and mindset. Now, what initially seemed like a bold and bright torch turns out to be an ancient, rusty, and super-complicated-to-operate street lamp.
Yes, launching and growing a fulfilling and profitable business may not be the easiest destination to reach…but you can definitely get there if you use a road less traveled.
Can you imagine how your business would look if you had a space that took the “operational” side off your plate? How would you feel and act if you knew you could easily figure out a cool event venue, you didn't need to buy all that expensive photo equipment, and there was already a built-in creative community for you somewhere?
That’s just what You Belong Here does for you!
View the entire You Belong Here space.
You Belong Here: the Creative Event Studio and Coworking Space You Need
You Belong Here is so much more than a coworking venue; we are a safe, inclusive space where creatives, like you, meet to co-work, co-create awesome things, collaborate and connect with like-minded individuals. Our mission is to help you build and grow your business (and your brand!).
When you become a member of You Belong Here, you get access to our curated spaces, such as the Podcasting and Photo studios, and our main space, where you can host all your events. And because we know that sometimes a nice space without the proper equipment doesn’t help much, our spaces are fully equipped so you can carry out your creative work without any hassles.
Here’s a breakdown of the equipment you’ll find in our spaces:
Audio and visual:
Natural Lighting (Northern Facing Windows)
Various Colored 9-Ft Backdrops and a Green Screen
Light Stands & Modifiers
Ring Lights and Stands
Extension Cords & Multiple Outlets
Mark III 5D DSLR Canon Camera With 25-75mm & 100 Mm Lens
Vlogging Canon Mirrorless Camera EOS M50 (great for Livestreaming or online course creation)
Product Photography Cart and lighting
Teleprompter
Wireless Lapel Mics (RODE mics)
HIRES Video Streaming Equipment (El Gato CamLink)
RGB LED Remote 3-Point Lighting System
Optoma Projector HD 1080p
USB 15” Monitors
2x BOSE S1 Audio system with 8-Channel Mixer and Wireless Mics and various XLR & ¼” audio cords
Podcasting:
2 Adjustable Stands
2 Rode XLR Cardioid Dynamic Broadcast Mic
RODECASTER PRO Usb Mixer and Podcast Production Console
Echo Prevention Foam Installation
2-4 Person Drop Leaf Table
RGB LED remote lighting system
Kitchen:
12 - Cup Keurig Coffee Maker
30 Cup Coffee Maker for larger Events
Water Dispenser; Hot, Cold, Room Temp.
Microwave
Electric Kettle
Toaster
Personal Coffee & Tea Carafes
Refrigerator & Freezer
Adjustable Width Table
Glass And Dishware
22” X 32” X 9” Industrial Sink
Aside from getting access to our fully-equipped spaces, when you become a member you get access to…
Community events (Lunch & Learns, networking sessions, fitness classes, etc.)
FREE one-on-one consulting in brand and business strategy and finances
Access to FREE trainings on how to utilize all of our equipment
Small business resources and workshops
PLUS you get to meet our incredible network of creative and diverse individuals that make the You Belong Here familia!
I mean… we might be a bit biased but this is some pretty amazing stuff and so much support to help your business thrive!
Learn more about hosting Community Events at You Belong Here.
How to Monetize You Belong Here to Grow your Business
Although we, creative entrepreneurs, have a tendency to discard any “coworking space” as another business expense, we want to invite you to see your You Belong Here (YBH) membership more as a strategic partner payout. Because there are loads of different ways to #StartHere and use YBH to make money in your business.
Here are a few of them!
Impress your clients with YBH’s photo studio.
Ever wanted to have your own, professional-looking, perfectly-lightened photo studio? A place where you get to meet and work with clients or photograph products for your clients or an e-commerce website? Our photo studio is definitely that place!
If you’re a portrait photographer
The best way to do this is to book the studio for a day while integrating the rental fee into your prices. And if you don’t have that many clients, you can always host a headshot marathon or several mini-sessions throughout the day. Either way, it’s a win-win: you get to do your best work and your clients enjoy a fab setup.
Or if you’re a product photographer in San Diego, California
Book the studio for a day to batch a diverse gallery of product images for clients or for your own website!
We have a product photography cyclorama, colorful backdrops, props, and our DSLR camera and lighting system so you can produce high-quality images for your online storefront!
Batch-record your podcast in our podcasting studio.
If podcasts are your thing, or you’re planning to make them your thing sometime soon, but you’re just not ready to invest top dollar in professional recording equipment, our podcasting studio is your solution.
Take advantage of our installations and equipment and batch-record your podcast season’s in advance. This will allow you to stay consistent with your episodes to start building some momentum, which is particularly important if you’re trying to get sponsorship for your show (aka, monetizing!).
Want to play with podcasting equipment or have an affordable space to batch-record your episodes? Join us for Play Days: #StartHere Podcasting at You Belong Here! Two hours of our podcasting studio for just $20 to play, experiment, and #StartHere
Batch Process Your Content & Online Courses
We all know video is only growing in the online business space, and in general across all content platforms - so we’ve made it easier for you to batch process your video content and online courses in one place!
You Belong Here has a meeting room that features:
A 3-point lighting system
Props
Backdrops
And a green screen
So you can film your Instagram stories, Reels, and Instagram Lives!
Decided you’re going to create a course? Oh, we got you there, too!
We offer a HiRes video camera and wireless microphones with a teleprompter stand for filming your online courses or live streaming your webinar!
We have all the equipment necessary to help make your content as on-brand and high-quality as possible.
Honestly, writing this out, I’m even surprised at all of the amazing perks and equipment we offer our members - this is awesome!
Host a workshop in our main space.
One of the most common ways to bring together your community is through workshops and other branded events. Workshops, summits, and working sessions are an excellent way to share your expertise and teach your skills to others! Our main space, equipped with two sturdy and powered conference tables and loads of light, happens to be the perfect space to invite your crowd to!
So how do you monetize You Belong Here with a workshop?
Sell tickets to your events, workshops, or summits! YOU are sharing and teaching your intellectual property and that deserves fair compensation - especially if its going to help others grow in their own businesses.
After two years of COVID-19 restrictions, in-person events are a great way to build a stronger community. And, if you’re still concerned about safety measures around COVID-19, YBH takes care of all COVID protocols and pre-event cleaning so you get to focus on what matters: positioning yourself as an expert, getting more clients, and giving back to your community.
Wrapping Things Up
To sum up, we want to re-invite you to see your YBH membership more as a strategic partner. There are loads of ways to monetize your You Belong Here membership to grow your business and your brand.
Besides, remember that your membership is tax-deductible for your business, and you get access to reduced rentals, equipment, and resources. When you #StartHere, you can build your business and test ideas in a space that’s already set up for use - you don’t need to worry about anything!
Interested in joining the membership? Click here to check out our pricing options!
Got questions? We probably have answers on our frequently asked questions page!