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Sustainable Marketing Strategy in 2023: Don’t let the algorithm play you!

  • You Belong Here LLC. 3619 El Cajon Boulevard San Diego, CA, 92104 United States (map)

Sustainable Marketing Strategy in 2023: Don’t let the algorithm play you!

ABOUT THE WORKSHOP

Sustainable Marketing Strategy in 2023: Don’t let the algorithm play you!

Build a sustainable marketing strategy without solely relying on social media! Learn how to blend social media with other marketing efforts that keep you booked and getting leads.

During this 2-hour workshop, you’ll learn how to build a sustainable marketing strategy, plan out your action steps, and get a bird’s eye view of your marketing plan for the next 12 months.

Social media is an easy entry point for small businesses to start marketing, but with the newest algorithm updates, changes on the platform, and the fast-paced nature of social media - oftentimes we find ourselves working for social media instead of making social media work for us.

What if you had a marketing strategy AND plan that took into account:

  • Marketing activities that worked FOR you (instead of the other way around)

  • Your energy and capacity, so you show up as your best (easily attracting your ideal clients)

  • And different marketing strategies that converted leads to clients

Learn how to build a marketing strategy that best fits YOUR business - with (or maybe without) social media! Y’all - don’t let the algorithm play you! Let’s build a sustainable marketing strategy together that gets you booked and getting leads for your business.

When:

February 18, 2023

10:30am-12:30pm

Where:

You Belong Here

3619 El Cajon Blvd

San Diego, CA 92104

Key takeaways you’ll learn:

  • The components of a sustainable marketing strategy

  • Strategic marketing activities tailored to your business, energy, and capacity

  • How to build out a sustainable marketing strategy

  • The best way to plan and stay organized with your marketing (so you don’t feel like you’re behind or in FOMO-mode)

Who is this for?

This is for small business owners, Creatives, and side-hustlers who are tired of social media marketing and want to find different ways to market themselves and their business.

If you want to create a more sustainable marketing strategy that isn’t social media heavy, this workshop will share different ways to market your business based on your goals.

If you are starting, growing, and scaling your business - this workshop is for you!

Investment: $60 USD

What you receive:

  • 2hr workshop with Cassandra from The Quirky Pineapple Studio

  • Access to The Quirky Pineapple Studio’s Template Vault with 30+ templates for marketing, brand strategy, client communications, and more (valued at $97 USD)

  • A Marketing Game Plan template

  • Access to workshop PDF slides

What to bring:

  • Your laptop or a notebook to take notes

  • Your top 3 marketing goals for 2023

CASSANDRA MINI BIO:

Cassandra (she/they) is a first-generation Vietnamese-American, immigrant living in Spain. She is the Founder of The Quirky Pineapple Studio and works as a Brand Strategist and Content Marketer. Cassandra has been creating content across all mediums (written, graphics, audio, video, photo, etc.) for 10+ years.

Her and her team work with clients in English, Spanish, and Spanglish worldwide - helping them share their story, connect with their community, and drive sales with content marketing that is enjoyable and with less manipulation. 

When she’s not working you can find her searching for the best bubble tea spot, watching movie trailers on YouTube to movies she’ll never watch, and learning how to knit and crochet her own clothes.

THE QUIRKY PINEAPPLE STUDIO MINI BIO:

The Quirky Pineapple Studio (TQP Studio) is a location-independent brand strategy & content marketing studio for BIPOC, LGBTQIA+, and Feminist-run brands, small businesses, and thought leaders, in DEI, Leadership, and Culture. We help you get your message heard, give power back to your communities, and (r)evolutionize your industries.

We’re a multilingual and multicultural award-winning team made up of copywriters and marketing strategists. With over 10 years of experience writing for the web and creating engaging content, we help industry-disrupting brands hone in on their brand message, so you get seen and celebrated for your work and build your community - through the power of words. 

Our passion is connecting people and celebrating them.

Our mission is to increase your visibility and clients, through words and content.

HOW TO WORK WITH THE QUIRKY PINEAPPLE STUDIO:

GET CONNECTED WITH US:

Source:: https://www.eventbrite.com/e/sustainable-marketing-strategy-workshop-for-small-businesses-tickets-527760625237
Earlier Event: February 17
CANCELLED In Your Corner: A Gathering Space for Small Businesses and Creatives
Later Event: March 10
In Your Corner: A Gathering Space for Small Businesses and Creatives